What is Asus Computer?

What is Asus is a complex question, but a study of Chinese computer and technology manufacturers of the late twentieth century, and the early 21st century is the best place to start. Asus computers; or AsusTek Computer Incorporated; is a large Chinese computer, motherboard, desktop, laptop, tablet and mobile phone manufacturer. Started in 1989 by four Chinese software engineers, the company now has a multinational clientele, and is consistently rated as one of Asia’s top ten technological companies. The publication Business Week consistently rates ASUS as one of the “InfoTech 100”, or literally one of the top 100 Information Technology companies in the world. The Asian milieu and business climate encourage the corporate structures within their range of influence, but the competition is fierce, and generally a bit cut-throat. Asus has thrived and excelled in that atmosphere. As with most other major computer technology manufacturers, Asus has moved aggressively into the Android market, with cell phones and tablet products in particular. Asus enjoys an excellent reputation for producing high quality products at extremely reasonable pricing structures. In late 2010; The Wall Street Journal Asia estimated Asus’ brand value at 1.3 billion.

What Is Asus

A Brief Historical Scoop on What Is Asus
In 1989 four Chinese software engineers based in Taipei, Taiwan formed the nascent Asus. All four were software engineers for the Acer Corporation, another multinational computer technology manufacturer. Acer is currently market positioned as Asus’ leading competitor. In 2009, Asus was able to establish an imperative relationship with Intel Corporation, thus ensuring that they would receive any new Intel processors 6 months prior to their competitors. This was the single-most important business relationship Asus has forged, and the time advantage it has created has been instrumental in rocketing the Asus Corporation to the top of the pack, both in Asia, and worldwide. Prior to the landmark Intel agreement, Asus was growing steadily, which resulted in a corporate re-structuring. Asus re-formatted its corporate arrangements into three separate companies, Asus, Pegatron, and the Unihan Corporation. Asus handles all the branded (name brand) products, Pegatron handles all the manufacturing of OEM (original equipment manufacturer) devices and components; including (but not limited to) motherboards, processors, and chips. The Unihan Corporation handles all non-electronic manufacturing, items such as hard drive cases, laptop and tablet protective cases or bags, and molded plastic components related to the computers and mobile phones.
What all of this means to you, the consumer.

Answering the question what is Asus has to incorporate one of the company’s most important credos namely; provide a very high end product without the commensurate high price tag. This commercial ideology has been part of their corporate attitude and atmosphere since their inception. Their products have consistently backed up that ideology over the years. What that means to the consumer is that there is an alternative to exorbitant prices, without any kind of a drop in quality. Due to Asus’ dual focus on research and manufacturing, they have been able to horizontally integrate their products and technology, without having to outsource any of their manufacturing, thus further ensuring control over pricing. While not necessarily an innovator of cutting edge technology, their focus is in using the newest technology to craft extremely versatile and competent devices and components that guarantee quality control within the manufacturing process, and low pricing to the consumer. Any research of their products whether through Amazon.com or Consumer Reports turns up consistently high ratings and positive feedback. From CNET reviews touting: “The Asus Eee Pad Transformer is a low-price, quality Honeycomb tablet with useful options” to TECHSPOT reviews which have this to say: “Reviews are rolling in for the world’s first quad-core tablet, the Asus Transformer Prime, and so far the general consensus appears to be that there’s a new king of Android tablets. The device cuts no corner when it comes to hardware specifications. Besides packing Nvidia’s hot-off-the-presses Tegra 3 SoC, it also sports a 10.1-inch (1280 x 800) Super IPS+ panel covered in Gorilla Glass, 1GB of RAM and comes in either 32GB or 64GB sizes — all wrapped in a 8.3mm-thick bushed metal casing that’s a hair slimmer than the iPad 2 or Galaxy Tab 10.1.
What is Asus has to include this descriptive phrase: A refreshing change from the companies that offer cutting edge technology at often unattainable prices.

What Is Asus- conclusion

Project America
While Asus predominantly held market sway in the Asian, Arabic and Eastern European commercial markets, their emphasis over the last eight years has begun to incorporate American markets of all varieties. Taking a slow and somewhat cautious approach, Asus has not yet become the household name in electronics gadgets that either Acer or Mitsubishi, but rest assured, they will be. They are unveiling super powerful and gadget laden tablets and mobile phones as you are reading this, capturing more American market share has become a significant goal within the Asus Company, a goal they are pursuing. American markets are quite often the fray that companies step into only after they have perfected the majority of their products, thus the cautious approach Asus expounds.
End game.

Be patient. While the offerings from Asus in the US continue to burgeon in type and model, it may be a while before their full line of products has hit our shores. Let other people run out and be the first to purchase Asus products, then sit back and read the reviews, and make decisions based on your research. Wait until Asus starts opening stores up in the States that way warranty work or guarantees are far easier to process and honor. Asus is a relatively young company that has positioned themselves brilliantly in the market, and will continue to do so.

What Is Asus
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